Store Policy

Terms and Conditions

Standard Terms and Conditions (T&Cs) for orders placed online at

We would like to familiarise you below with our standard terms and conditions, which govern how we process and settle your purchases.


1. Formation of contract and delivery of merchandise

1.1 For orders placed online at, we enter into English language contracts only.

1.2 When you order merchandise and, your contract is with Alice Matilda Gustafsson, Im Klosterfeld 9, 86716 Unterschleißheim.

1.3 By clicking on "Buy now", you are placing a binding order for the items in your shopping cart. Once you have submitted your order, we will immediately send you an e-mail confirmation of your order. A binding contract is formed when you receive the order confirmation from us. Please note that items ordered by advanced payment (reserved) will be dispatched as soon as we receive payment of the full purchase price and any shipping costs. We, therefore, ask you to transfer the purchase price immediately after receiving the order confirmation, but at least within 7 days.

1.4 You consent to the assignment of the seller's claims for payment of the purchase price to third parties.

1.5 Please note that, by way of exception, we are under no obligation to deliver your order if our suppliers fail to deliver stock correctly or on time, despite us having followed proper ordering practice at our end (matching purchase transaction (kongruentes Deckungsgeschäft). For this exception to apply, we must not be legally responsible for the merchandise being unavailable, and we must have notified you of the situation without undue delay. In addition, we must not have assumed a procurement risk in relation to the ordered merchandise. If merchandise is unavailable, we will refund any payments made by you without undue delay.

1.6 We do not assume the risk of having to procure ordered merchandise elsewhere (procurement risk). This applies also to orders for generic goods (where only the type and features of the goods are described). We are obliged only to make deliveries from our available stock and from the stock we have ordered from our suppliers. We deliver within the European Union. Where time periods are expressed in working days, we understand working days to mean all of the days between Monday and Friday inclusive, but not public holidays.

1.7 We inform you about the delivery time on each product detail page as well as before you place an order.


2. Prices, shipping costs and express delivery

2.1 The prices set out in the offer as at the date on which the order is placed shall apply. The stated prices are final prices (totals), in other words, they include German value added tax at the applicable statutory rate. The merchandise remains our property until full payment of the purchase price.

2.2 We assume the costs of shipping, except for express deliveries and orders under 50 €.

2.3 Express delivery is available for certain orders. When placing your order, you will see whether this option is available for your particular order as well as the costs of this option. Merchandise will be delivered within 2 working days at the latest. If the merchandise does not arrive within that delivery period, you will of course receive a refund of the delivery costs.


3. Payment

3.1 We generally accept the following payment methods: credit card, online bank transfer through Klarna, Giropay and payment through Paypal. We reserve the right not to accept certain payment methods for a given order and to refer to other payment methods. Please note that we only accept payments from accounts within the European Union (EU). You are responsible for any costs associated with money transactions.

3.2 In the case of credit card purchases, your card will be charged when you place your order.

3.4 You consent to receive invoices and credits solely in electronic form.


4. Promotional vouchers and their redemption

4.1 Promotional vouchers are vouchers that cannot be purchased but are given out during advertising campaigns and are valid for a certain period of time.

4.2 Promotional vouchers can be redeemed once only in connection with an order, and only within the specified period. Certain brands may be excluded from the promotion. Promotional vouchers may not be used to purchase gift vouchers. Please note that a minimum order value may apply to the use of promotional vouchers.

4.3 The value of the merchandise must equal or exceed the value of the promotional voucher. If the voucher does not cover the value of the merchandise, the difference can be paid using any of the accepted payment methods. The value of promotional vouchers will not be paid out in cash, nor will it accrue interest. Promotional vouchers will not be refunded if all or some of the merchandise is returned.

4.4 Promotional vouchers can only be redeemed before the ordering process is complete. It is not possible to apply vouchers retrospectively. Promotional vouchers may not be transferred to third parties. Unless we have agreed otherwise, it is not possible to combine multiple promotional vouchers.

4.5 If you used a promotional voucher when making your purchase and, as a result of revocation by you, the total value of your order is less than or equal to the value of the promotional voucher, we reserve the right to charge you the original price for the merchandise you retain.


5. Gift vouchers and their redemption

5.1 Gift vouchers are vouchers that can be purchased. They may only be redeemed to purchase merchandise, not more gift vouchers. If the value of a gift voucher is not enough to cover the order, the difference can be paid using any of the accepted payment methods.

5.2 Gift vouchers can only be redeemed and credits applied before completing your order. The value of gift vouchers will not be paid out in cash, nor will it accrue interest.


6. Statutory right of revocation in respect of Alice Matilda Gustafsson merchandise

When you purchase Alice Matilda Gustafsson merchandise you have a statutory right of revocation:

The first thing you should know is that if you decide to return merchandise, you can use the return shipping label enclosed with your order, or it can also be printed out from your customer account page. If you do not have access to a printer, you encounter problems downloading the return shipping label or you require a new return shipping label, you can contact us to request one (contact details below). Please help us to avoid unnecessary costs by always using the return shipping label when returning merchandise.

Information regarding the right of revocation:

You have the right to revoke this contract within 14 days without giving any reasons. The period of revocation is 14 days from the day on which you, or a third party designated by you (but who is not the carrier), took possession of the last item of merchandise.

To exercise your right of revocation, you must notify us ( Alice Matilda Gustafsson, Design Shop, Im Klosterfeld 9, 86716 Unterschleißheim, Telefon: +46708502280, e-mail: of your decision to revoke the contract by sending us an unequivocal declaration (e.g. a letter sent by post or an e-mail). If you wish, you may use the attached revocation form, but there is no requirement to do so.

You may also complete and submit the revocation form or other unequivocal declaration online through the contact form on our website. If you submit your notice of revocation online, we will send you a confirmation of receipt without undue delay (e.g. by e-mail). You will be deemed to have complied with the revocation period if you send your notice of revocation before such period expires.

Consequences of revocation 

If you revoke this contract, we are required to refund all payments we received from you, including delivery costs (except any additional costs incurred as a result of you choosing a delivery method other than the lowest-cost standard delivery offered by us), without undue delay and at least within 14 days from the day on which we received your notice of revocation of this contract. Refunds will be processed using the same method of payment that you used for the original transaction unless expressly agreed otherwise with you. We will not charge you any fees for the refund. We may hold off completing your refund until we have received the merchandise back, or you have supplied us with proof that you have returned the merchandise, whichever occurs earlier.

You are obliged to return or hand over all merchandise to us without undue delay, but at least within 14 days from the day on which you gave us your notice of revocation of this contract.

The above requirement is deemed satisfied if you return the goods before the expiry of the 14-day period. We will assume the return shipping costs, provided you use the return shipping label provided by us for shipment from the country in which delivery was made to you, otherwise you will be required to pay the return shipping costs. You are only obliged to cover any depreciation in the value of the merchandise if the depreciation is attributable to your improper handling of the merchandise when examining its condition, properties and function.

Revocation form

(If you wish to revoke the contract, please complete this form and return it to us)

Attn: Alice Matilda Gustafsson, Design Shop, Im Klosterfeld 9, 86716 Unterschleißheim, Telefon: +46708502280, e-mail:


I/we (*) hereby revoke the contract concluded by me/us (*) to purchase the following merchandise (*)/:

— ordered on (*)/received on (*) 

— name of the customer(s)

— address of the customer(s)

— date

(*) Delete where applicable


The right of cancellation expires prematurely for contracts subject to sealed goods that have been unsealed after delivery and which are not suitable for return due to hygienic reasons.

End of notice


7. Option to return merchandise up to 30 days after receipt

7.1 Without prejudice to your statutory right of revocation, we offer you the option of returning the merchandise within 30 days of you receiving them. This return option allows you, even after the 14-day revocation period has expired (see "Information regarding the right of revocation" above), to cancel the contract by returning the merchandise to us within 30 days of receiving them (this period commences upon your receipt of the merchandise).

7.2 If you are returning merchandise you can use the return shipping label enclosed with your order, or you can print the label out yourself from your customer account page. Please contact Customer Care if you have any problems downloading the return shipping label or you do not have access to a printer.

7.3 Your merchandise will be deemed returned within 30 days if you send it within such time. However, your exercise of this return option is preconditioned upon you having worn/tried on the merchandise only as you would have in a shop, and upon the merchandise being returned in full in its original condition, intact and undamaged, and in its original packaging. Until the period for exercising the statutory right of revocation expires, the statutory provisions governing this right shall apply exclusively. The option to return merchandise does not limit your statutory warranty rights, to which you remain entitled without qualification. The option to return merchandise does not apply to gift vouchers.

7.4 The voluntary 30 days return right does not exist for contracts subject to sealed goods that have been unsealed after delivery and which are not suitable for return due to hygienic reasons.

7.5 Until the expiration of the statutory revocation right of revocation the conditions as listed under section 6 and 7 apply exclusively. The statutory warranty rights remain unaffected from the voluntary 30 days return right.  The voluntary 30 days right of return is not applicable for the purchase of gift vouchers.


8. Refunds

Any refunds are paid automatically to the account you used for payment. For payments on account and advance payment by funds transfer, the refund will be sent to the account from which the payment was made. If you paid by Paypal/credit card, the refund will be sent to your Paypal/credit card account. If you used a gift voucher for your purchase, we will credit the relevant amount to your gift voucher account.


9. Customer Care

For questions please contact us at


10. Statutory liability for defects and further information

10.1 The relevant statutory provisions govern our liability for defects.

10.2 The offers made available at can be used by persons of at least 18 years of age.

10.3 Each customer is only entitled to have one customer account at at any time. We reserve the right to delete multiple registrations.

10.4 You can also easily archive your order details by either downloading the T&Cs and using the appropriate commands in your browser to save the order summary appearing on the last page of the online shop ordering process, or by waiting to receive the automatic order confirmation which we also send to your nominated e-mail address upon completion of your order. The order confirmation e-mail includes your order details and our T&Cs and can be easily printed out or saved with your e-mail programme.


Kind regards,


Alice Matilda Gustafsson, Design Shop, Im Klosterfeld 9, 86716 Unterschleißheim


Last updated: 12.03.2021

Privacy & Safety

This Privacy Notice gives you an overview of how Alice Matilda Gustafsson, Design Shop processes your data. It applies to all websites, apps and other benefits and services offered by Alice Matilda Gustafsson, Design Shop.

If you have a question regarding this Privacy Notice or data protection at Alice Matilda Gustafsson, Design Shop you can reach out to us by sending an email to Please also send an email to us if you would like to request data access, data deletion or to exercise other data protection rights provided in Art. 15-22 GDPR, including withdrawal of consent to marketing, opt-out from newsletter etc. For more information see the sections Which data protection rights do I have? and Contact.


Which services and offers this Privacy Notice applies to: Alice Matilda Gustafsson, Design Shop similarly processes your data for most of our services. This Privacy Notice, therefore, applies to all benefits and services which we offer our European customers. This is true regardless of whether we do this via a website, an app, in transactions, on the phone, at events or via social networks or other channels. For ease of comprehension, we use the term “services” to summarize this “normal case”.

There are, however, also exceptional services where we process your data differently or for particular purposes. This may be due to the nature of a service or country-specific requirements. When we are referring to these cases (that is “deviations from the normal case”), we call them “service-specific” or “country-specific”.


What you will learn in this Privacy Notice:

Which data Alice Matilda Gustafsson, Design Shop stores.

What we do with this data and what it is needed for.

Which data protection rights and options you have.

Which technologies and data we use to personalise and coordinate our services to offer you a secure, simple, seamless and individual shopping experience.

Which technologies and data we use for advertising, including the tracking technologies we use.


1. Which data does Alice Matilda Gustafsson, Design Shop process?

Alice Matilda Gustafsson, Design Shop offers you a wide range of services, which you can also use in a wide range of ways. Depending on whether you contact us online, by phone or otherwise and on which services you use, various data from different sources may come into play. Much of the data we process is provided by you yourself when you use our services or contact us, for example when you register and provide your name or email address or address. We do, however, also receive the technical device and access data which is automatically collected when you interact with our services. This may, for example, be information on which device you are using. We collect further data using our own data analyses (e.g. within the framework of market research studies and customer evaluations). We may also receive data on you from third parties, for example for credit rating agencies and payment service providers.


2. What does Alice Matilda Gustafsson, Design Shop use my data for?

Alice Matilda Gustafsson, Design Shop processes your data following all applicable data protection laws. Of course, we observe the principles of data protection law for the processing of personal data. We therefore generally only process your data for the purposes explained to you in this Privacy Notice or shared when we collect the data. These are mainly purchase processing and the provision, personalisation and development as well as security of our services. We also use your data within the framework of the strict German and European data protection law, but also for other purposes such as product development, scientific research (especially in the areas of machine learning, artificial intelligence and deep learning) and market research, for the optimisation of business processes, the needs-based design of our services and personalised advertising.



3. Personalised services

The development and provision of personalised functionalities and services for you is our top priority. We offer you an individual shopping experience and a range tailored to your individual interests, regardless of location, time and devices used. The processing of your data to personalise our service is, therefore, an integral part of Alice Matilda Gustafsson, Design Shop’s service.


4. Info on website and app

We use your data to provide access to the Alice Matilda Gustafsson, Design Shop website and app. Along with the device and access data collected whenever you use these services, the type of data processed as well as the processing purposes depend especially on how you use the functions and services provided via our services. We also use the data collected when you use our services to find out how our online offering is used. We use this information and other information in the course of shopping personalisation to improve our services and for personalised advertising.


5. Information about Social Media Fan Pages

Alice Matilda Gustafsson, Design Shop maintains social media profiles on the social networks of Facebook and Instagram (so-called "fan pages"). We regularly publish and share content, offers and product recommendations on our fan pages. The operators of the social networks record your usage behaviour via cookies and similar technologies upon every interaction on our fan pages or other Facebook or Instagram websites. Fan page operators can view general statistics about the interests and demographic characteristics (e.g. age, gender, region) of fan page visitors. When you use social networks, the nature, scope and purposes of processing social network data are determined primarily by the social network operators.


6. Newsletter

We offer you various newsletter services which include

Inspirational content such as updates on brands, trends, offers, sales, categories;

Reminders e.g. when an item on your wishlist is reduced in price, if items in your bag are forgotten or if you asked for a size reminder;

Surveys which for example seek to find out whether you liked the items you purchased;

Personalised recommendations of items we think you might like based on your previous orders and browsing behaviour

If you signed up for newsletters, you will receive some of the newsletter services as described above (depending on the scope of your subscription).


7. Individual product recommendations by email and push service

In connection with our services, we present information and offerings from Alice Matilda Gustafsson, Design Shop based on your interests. You may receive a limited number of individual product recommendations, surveys, as well as product review requests from us regardless of whether you have subscribed to a newsletter. Following legal stipulations, we preferentially use the data on your previous orders, to select individual product recommendations.


8. Vouchers

We use the data submitted when ordering Alice Matilda Gustafsson, Design Shop vouchers to check and process the order and to issue and redeem the voucher. This also includes the recording and processing of the data connected to the use of the voucher, especially for fraud prevention.


9. How does Alice Matilda Gustafsson, Design Shop use my data for advertising?

We and our advertising partners use your data for personalised advertising presented to you in Alice Matilda Gustafsson, Design Shop’s services and on other providers’ websites and apps. We and our advertising partners use the prevailing market technologies for this purpose. This allows us to advertise in a more targeted way to display as many adverts and offers to you which are actually relevant to you. This allows us to better meet our users’ needs as regards personalisation and discovering new products and to interest you in our service in the long run by providing a more personalised shopping experience.


10. Who is my data forwarded to?

Alice Matilda Gustafsson, Design Shop only forwards your data if this is allowed by German or European law. We work particularly closely with certain service providers, for example in the area of customer service (e.g. hotline service providers), with technical service providers (e.g. running computer centres) or with logistics companies (e.g. postal companies such as DHL). These service providers may generally only process your data on our behalf under special conditions. Where we use them to process orders, the service providers only receive access to your data in the scope and for the time period required for the provision of the relevant service. If you shop with a Alice Matilda Gustafsson, Design Shop partner, we forward particular shopping data regarding you to the Alice Matilda Gustafsson, Design Shop partner (e.g. your name and your delivery address), so that the Alice Matilda Gustafsson, Design Shop partner can send you the goods ordered.


11. Which data protection rights do I have?

You have the following legal data protection rights under the relevant legal conditions: Right to information (Article 15 GDPR), right to deletion (Article 17 GDPR), right to correction (Article 16 GDPR), right to restriction of processing (Article 18 GDPR), right to data portability (Article 20 GDPR), right to lodge a complaint with a supervisory authority (Article 77 GDPR), right to withdraw consent (Article 7 (3) GDPR) as well as the right to object to particular data processing measures (Article 21 GDPR). If you want to exercise your data protection rights you can reach out to our Privacy Team by sending an email to For more information see section Contact.


12. When will my data be deleted?

We will store your personal data as long as is necessary for the purposes named in this Privacy Notice, especially for the fulfilment of our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law allows us to store it for particular purposes, including for defence against legal claims.


13. How does Alice Matilda Gustafsson, Design Shop protect my data?

Alice Matilda Gustafsson, Design Shop ensures that personal data is stored securely using modern software that is kept-up-to-date.  

Access to personal data is limited to personnel who need access and appropriate security should be in place to avoid unauthorised sharing of information. 

When personal data is deleted it is done safely such that the data is irrecoverable. 

Appropriate back-up and disaster recovery solutions are in place


14. Changes to this Privacy Notice

Further development of our websites and apps and the implementation of new technologies to improve our service for you may require changes to this privacy notice. We, therefore, recommend that you re-read this Privacy Notice from time to time.


15. Contact

You can reach out to our Privacy Team for general questions on privacy and to exercise your data protection rights by sending an email to


18. Information on cookies

You can find out which cookies we use here. For an overview of all the cookies we use please click here XXX

Last updated: 12.03.2021